NBS MarkeTHINK

Invitation to Dinner cum Networking Session with Guest Alumni on 13 Oct @ Amara Hotel

Eileen — Wed, 05 Oct 2011 09:44:46 +0000

Calling all Marketing students!

Nothing beats hearing from your fellow seniors!

You are invited to a COMPLIMENTARY dinner cum networking session with HRC, MKG and THM Alumni from top organizations of graduates’ choices.

“What are the types of work I can undertake?”

“What is the best industry to join?”

Get answers to these burning questions and advice on career paths, industry trends, etc. from our Guest Alumni.

More importantly, start networking and build relationships with them. In small groups over a casual dinner setting, you will get

An EXCLUSIVE CHANCE to Interact with GUEST ALUMNI from
BBDO Singapore, Changi Airport Group, Singapore Airlines, MediaCorp,
3M Technologies, Charles & Keith, Citibank, UBS,
Grand Hyatt, Sony, Wilmar, Aon Hewitt,

CPF Board, WDA and more…

<< LIMITED SEATS AVAILABLE >>

Registration is based on first-come-first-served

Date: 13 October 2011 (Thursday)

Time: 7.00pm – 9.30pm (Registration starts at 6.30pm)

Venue: Ballroom 2, Level 3, Amara Hotel

(Address: 165 Tanjong Pagar Road)

Dress Code: Office Wear or Smart Casual

Fee: With Compliments from NBS Alumni Affairs

A chartered bus service will be arranged to ferry you between NBS and Amara Hotel.
The bus will depart from NBS Blk S3 at 6pm sharp.

To register for this dinner, please click here and submit your details online.

Do email us at nbsalumnioffice@ntu.edu.sg if you encounter problems with registration.

Important Note:

The cost of this dinner is borne by NBS Alumni Affairs. Please attend the dinner if you have registered for it.

But if you are unable to attend, please inform us by 7 October 2011 (via email to nbsalumnioffice@ntu.edu.sg)

so that your seat could be allocated to your peers who are on the wait list.
If this is not done and cost are incurred, we will have to bill you the full expense of this event, which works out to $60.

Thanks for your kind consideration.

Report on NBS Marketers Values 2011

Eileen — Mon, 29 Aug 2011 03:49:16 +0000

In AY2011/12, the Marketing specialisation enrollment expanded by almost 30%, with 179 students in the new Year 2 cohort versus 138 in the previous (current Year 3) cohort. As the specialisation grows in size and student personalities become more diverse, it is timely to take stock of the core values that existing students hold, and consider how desirable values can be preserved through future generations of Marketing students.

An informal survey was conducted among the existing 138 Year 3 Marketing students. The questionnaire listed 15 potential values that a student community might collectively share. Students were asked to rate (on a scale of 1 to 5) the extent to which each value represented a commonly-held value among NBS Marketing students. A total of 69 students responded to the survey, representing 50% of the seniors class (arguably the majority view).

The results were:

There were 6 widely-shared values: Values that received ratings of predominantly 4 or 5:

These results reflect the youthfulness, dynamism, and vibrancy of the Marketing student community. Marketing students clearly embrace fun and seek activities through which they can express their ideas/opinions and display their creative energy. They are competitive and yet cordial to one another.

A few quotes from the qualitative responses to the survey:

“NBS Marketing students are more fun-loving and are more willing to help one another.”
“Marketing students are more outspoken and ready to share their ideas/opinions. They are also generally the better groomed and well dressed bunch of students in NBS.”
“Marketing students are far more creative than students in other specialisations…”
“Marketing students tend to have more ideas than students from other majors.”
“Marketing students are more expressive and confident and they take pride in their own work.”
“I find that NBS Marketing students are the friendliest people in campus.”
“We will exhibit our competitiveness when needed, like during exams. I feel that the Marketing students tend to look out for one another, which is a plus-point! These characteristics should be preserved to enhance learning.
“NBS Marketing students (or at least, those who are here by choice) are truly passionate about the specialisation.”
“The association of marketers being great presenters is something to be preserved”
“Marketing students are very welcoming, cooperative and are willing to take time to know each other. Great team players who are sensitive of (or at least curious about) lifestyles and cultures.”

Moderately-shared values received ratings of predominantly 3 or 4 (with a high percentage of 4s):

These results suggest that most Marketing students treat the “serious stuff” (e.g., studying, practicing professional conduct, upholding integrity, engaging in business ventures, and promoting social causes) as at least somewhat important but don’t go out to embrace them as core values.

Qualitative responses include:

“Marketing students seem to be more laid back… They are more willing to settle for less and are less likely to push themselves to achieve a higher standard of work through critical analysis and constructive discussion.”
“Marketing’s students’ outgoing, enthusiastic, confident traits are commendable however we need to be more mature in our professionalism and number-crunching skills.”
“Future generations of Marketing students should be instilled with diligence…”
“I hope that future generations of marketing students will be able to uphold integrity and embrace values and ethics to bring Marketing to a whole new level and understanding for members of the public.”
“There needs to be more work [done] on honing other skills and areas, like number-crunching, being more ambitious and innovative. There’s this tendency to regurgitate points given by profs and textbooks rather than challenging them, simply because it’s easier, faster and you don’t end up feeling out of place, etc.”
“As a whole, marketing students are less “hungry” and many have chosen marketing simply because we wanted to avoid the numbers game.”
“They like to make quick decisions versus doing extensive research behind a decision. This can be good and bad in its own ways. I would like a balance in this thinking. Research and weighing things out are also important
“Marketing students should stay fun-loving but shed their laziness.”
“We are still quite… conservative in many aspects, usually afraid to try things beyond our boundaries, and those are things which I hope future generations will be able to adopt.”
“One characteristic that ought to be shed: feeling inferior to students from other specialisations – due to results and maybe also future job prospects.”

The question is: Should anything be done to get Marketing students to be more “serious”?

There were also 3 values which were not widely-shared. These values received ratings of predominantly 3 or 4 (with a high percentage of 3s)

Although it was expected that Marketing students do not care so much about formality/decorum, it is interesting that humility and courtesy/graciousness are among the least embraced values. This poses another question: Should this be an issue of concern? (Perhaps this is the new normal in today’s Gen-Y age?)

A few qualitative quotes:

“The high level of competitiveness often results in people being too aggressive in their approach to countering arguments. Sometimes their questions or remarks appear to be directed at the person and not at the concept.”
“A handful who may even be a bit too vocal..”
“The students however, should decrease their competitiveness to a certain extent and learn to evaluate and work with other people’s ideas more fairly”
“Marketing students are sometimes seen as “bluffing” our way through and this less-than-complimentary perception should be changed.”

Tell us what you think, leave a comment today!

This report was compiled by :

Dr. Lewis Lim
Assistant Professor of Marketing
Advisor, MarkeTHINK Club

3M Polarizing Light MarkeTHINK Challenge

Eileen — Thu, 18 Aug 2011 07:46:13 +0000

The much awaited 3M Polarizing Light MarkeTHINK challenge is finally here!

This competition allows students to take on real-world marketing challenge, providing them an opportunity to apply what they have learnt in school to problems faced by these brand managers.

If you think you have what it takes to be a brand manager, JOIN the competition NOW and stand a chance to win attractive prizes!

Participants will also get the chance to network with 3M managers and may even gain an internship opportunity with them!

What are you waiting for? Form your group of three and sign up now! Registration is open to all students of Nanyang Business School.

A confirmation email will be sent out upon registration and a start-up package containing the competition details and case question will be sent out after the briefing on 7 September 2011.

For further enquiries, please contact MarkeTHINK at nbs.markethink@gmail.com or visit www.nbs-markethink.com

Give a go at being the 3M™ brand manager in this unique marketing rebranding and strategy competition organised by MarkeTHINK in collaboration with 3M Technologies!

Take note of the following important dates!

16 Aug – 7 Sep : Registration
7 Sep : 3M Information Briefing
23 Sep : Submission of Preliminary round report
3 Oct : Release of semi-finalists results
17 Oct : Semi-Finals
18 Oct : Briefing for Finalists (tentative)
25 Oct : Finals and announcement of winner!

Prizes

1st Prize: $1,000 + 3 CL1000 table lamps worth $200 each

2nd Prize: $500 + 3 CL1000 table lamps worth $200 each

3rd Prize: $300 + 3 CL1000 table lamps worth $200 each

MarkeTHINK Muses: MarCamp 2011

MarkeTHINK — Mon, 15 Aug 2011 20:07:15 +0000

So the NBS MarkeTHINK Club’s inaugural MarCamp 2011 went without a hitch, and we hope that those who turned up thoroughly had a whale of a time! (: Judging from the hilarious (and some, almost embarrassingly epic!) videos submitted to us for the Food Channel segment, it seems like everyone certainly did!

We absolutely cannot wait to unveil all those smashing videos during our Marketing Welcome Day this Wednesday (please see previous post for more details).

But back to MarCamp.

The first-ever Marketing camp ran by the Club saw 5 fantastic OGs- Aiolos, Kleio, Orion, Daimon and Echo- headed by very capable (and well, sometimes crazily enthusiastic!) OGLs from the MarkeTHINK Club (: Kudos to all OGLs and the ever-hardworking Ops team working in the background, yay!

OG Aiolos!

OG Daimon!

OG Echo!

OG Kleio!

OG Orion!

The OGs came together for a great afternoon of getting-to-know-you games, teaser forfeits, a delicious “lunch treat” of lemons and wasabi, MAD AWESOME LASER TAG….

Don’t mess with the big guns!

Armed and dangerous, yo.

And of course, the Food Channel segment (No pictures for you here because it’ll be a surprise- come see the videos on 17 August!).

Guess who we think is (fairy) funny now (:

Our happy campers also received a spiffy exclusive Marketing t-shirt to call their own! (What most people don’t know, though, is that the 5th Comm loved the tees too much and wanted to keep it to themselves at first! Alas, good things must be shared, ha ha)

Because Marketing is just too awesome (:

Most of our campers arrived for the camp because of their own personal reasons, like wanting to make more friends in the Marketing specialisation, to learn more about the Marketing spec, to meet seniors and get to learn all the tips/tricks etc. After a whole day of bonding, we sure hope that’s what each of you got! (:

Remember, your seniors right here in MarkeTHINK Club will always be here for you, and if you need advice on anything Marketing-related, definitely feel free to give us a holler at nbs.markethink@gmail.com, or post on our Facebook page. Better yet, join the Club and give back to this awesome, vibrant community.

NBS MarkeTHINK Club’s 6th Management Committee recruitment begins this Wednesday, 17 August 2011 at the NBS Marketing Welcome Day. 12.30pm @ NBS Student Lounge. For those who could not be with us during MarCamp 2011, you are also warmly invited to the Welcome Day- it’s YOUR event as much as it is any other Marketing student’s event as well! (:

We’ll see you then!

Till our next awesome event,

NBS MarkeTHINK 5th Comm Publications

NBS Marketing Welcome Day 2011

Eileen — Sun, 07 Aug 2011 18:10:48 +0000

Hello there, new marketing student!

A warm welcome to the NBS Marketing family!
If you’re worried about starting the new school year alone, and have burning questions regarding the Marketing specialization and future career prospects, well, fret not.

The NBS MarkeTHINK Club presents:

Marketing Welcome Day 2011

Come down and meet marketing professors, like-minded peers, and interact with funky seniors from the specialization! Here’s your chance to make new friends, talk to professors and seniors, as well as find out more about the marketing curriculum and career prospects.

Besides, we always serve you with good food.

So note it down on your calendars today!

Event Details
Date: 17 August 2011, Wednesday

Time: 12.30 p.m. – 2.30 p.m.

Venue: NBS Student Lounge

Registration ends 12 August 2011, Wednesday. So what are you waiting for? Limited vacancies available, and sign-ups are on a first-come-first-serve basis.

We’ll see you there.

Cheers,

The NBS MarkeTHINK Club

5th Management Committee

MarCamp 2011

MarkeTHINK — Mon, 20 Jun 2011 14:07:00 +0000

Dear new Year 2 Marketing students,

Welcome to one of the most exciting and vibrant specializations in NBS!

Words alone can’t express how thrilled we are to have you with us as we are groomed to become future top marketers in a myriad of dynamic industries offered, so here’s how you can experience the fun and excitement in Marketing for yourself!

NBS MarkeTHINK (that’s right, we’re the Marketing Specialization student body that will take care of all your Marketing needs to help you grow both mentally, socially and academically!) warmly invites you to join us in….

MarCamp 2011 promises to be an unforgettable day-camp where you meet your future Marketing projectmates (hey, why not start early and find your Final Year Project [FYP] mates early, eh?) over:

· LASER TAG (friendly competition never hurts!)

· FOOD HUNT *WITH A TWIST (nothing bonds people better than food, but what’s the twist? That’s a secret we’ll never tell— come find out in MarCamp 2011!)

· GAMES (if you’re going to find good project-mates from a sea of faces, nothing demonstrates teamwork and synergy like some good ol’ icebreakers and games!)

· SECRET TIPS ON SURVIVING IN MARKETING (hear it from the trusted sources!)

We’ll then round off the action-packed camp with a Welcome Reception when school reopens! J

All MarCamp participants will receive an exclusive MarCamp 2011 goodie bag with the highly-coveted Marketing Survival Guide. Also, get first dibs on purchasing our witty, cheekiest-ever Marketing T (that’s T-shirt, in cool speak)!

So whip out your calendars right now, and jot the following event details!

Thank you for your interest! Registration is NOW CLOSED. However, we have many great events coming up, so STAY TUNED

Enjoy the summer holidays and we’ll see you soon!

The Pink Dolphin Campus Search Extravaganza is Now On! :D

MarkeTHINK — Thu, 07 Apr 2011 16:27:45 +0000

The NBS MarkeTHINK Club is proud to be the appointed consultants for the Yeo’s Pink Dolphin Campus Search Extravaganza!

Think you’ve got the vibrant energy, glowing radiance and active lifestyle that make Yeo’s Pink Dolphin drinkers stand out from the crowd? Then YOU may be just the person we are looking for!

Nominate yourself [or a friend] for our exclusive Pink Dolphin Extravaganza Campus Search, and you could be the next Pink DolphinExtravaganza Campus King/Queen who walks away with $10,000 worth of cash and exciting prizes!

Come April, we will be making exclusive visits to your institution in our search for the next Pink Dolphin Campus Star! Our selected hunks and babes will then face off in the grand competition, where they will demonstrate their talents, fight for public votes and outshine the rest to win the ultimate prize of $10,000 in cash and prizes!

So mark down the following date in your calendar, because we’ll be coming to you very soon at the following locations!

20th April 2011 (Wednesday)- Singapore Polytechnic

You can also sign up or nominate your friends via links on our Yeo’s Pink Dolphin Extravaganza Campus Search Facebook Page

Also, take part in our exciting fringe activities and online contests and stand to win attractive prizes! Best slogan/caption about how you enjoy your Pink Dolphin wins $350 worth of YEO’s products!

So watch out for the Campus Extravaganza crew, cause YOU may be our next Pink Dolphin Extravaganza Campus King/Queen!

—

The Pink Dolphin Talent Crew will be @ NTU tomorrow, from 1pm onwards! Swing by Can A and Can B, register yourself for the amazing, once-in-a-lifetime opportunity and who knows, you could walk away with a sweet S$10,000!

NBS Marketing Daze Event! – Year 1s Only!

MarkeTHINK — Wed, 26 Jan 2011 02:42:44 +0000

Dear Year 1 BUS/ACBS Undergraduates,

Welcome back to the Second Semester of AY10/11!

Soon, the time of reckoning will come, when you have to select your business majors! As your seniors, we know that you probably have burning questions about the different majors, but perhaps the one specialization you should know more about is MARKETING.

The NBS MarkeTHINK Club is excited to bring to you an exclusive Marketing Experience event just for Year 1s—“Marketing Daze”! If you are just about as thrilled as the Marketing specialization as we are, or if you just want to know more about what a Marketing specialization can offer you, come on down for our interactive event, get a taste of the Marketing life for yourself and see how just two hours can change your life!

MARKETING DAZE EVENT DETAILS
Date: Wednesday, 16 February 2011
Time: 12.30-2.30pm
Venue: NBS Student Lounge @ S3-B3 [Opposite UPO]
Theme: RETRO

We highly encourage all students to turn up in their best retro outfit— the Best Dressed participant wins a $50 CapitaLand gift card! There are also prizes to be won during the event, so don’t miss out!

GOODIE BAGS will also be given out on a first-come-first-serve basis during the Marketing Daze event.

ATTENDANCE IS BY REGISTRATION ONLY!

REGISTER HERE:
http://tinyurl.com/6kyvyyk

Food, fun and friends— what more can you ask for? =D

See you there in your retro best, and remember, Marketing never goes out of style!

- This event is proudly brought to you by the NBS MarkeTHINK Club! -

Microsoft Recruitment

MarkeTHINK — Sat, 27 Nov 2010 18:42:58 +0000

Ever interested in working for Microsoft?

Here is your Golden Opportunity!

NBS Career Services has invited Microsoft onto the NTU campus for a career talk!

Date: 1^st December 2010 (Wednesday)

Time: 12:30pm

Venue: S3.2-B3-04

Dress Code: Interview Attire

For this event, Microsoft will be looking out for Year 2s seeking out an internship, Year 3s interested in part-time intenship and Year 3s interested in post-graduation jobs.

Microsoft would be recruiting students for their MACH (Microsoft Academy for College Hires) program. This program is a 2-year program for full-time employees, aiming to hire top performing graduates across a broad range of roles and supplementing their talent with professional training.

Here is what they are looking for (for the MACH program):

1. Singapore citizens/PR

2. Confident with leadership potential

3. Passionate about technology

4. GPA greater than 3.5 (Not the most important but taken into consideration)

5. Participation in different activities in school

6. Interested in sales, marketing, technical sales, or services positions

7. Need to be in penultimate year of studies

If you are interested, do prepare a 1-page resume and send it to nbscareerservices5@ntu.edu.sg by 28th Nov 2010! Do also click here to register for the event!

Loreal Brandstorm Competition 2011

MarkeTHINK — Tue, 16 Nov 2010 15:25:32 +0000

Hi guys!

The annual Loreal Brandstorm competition is here again! Interested in being a marketing brand manager coming up with a new product range and devising marketing strategies in your new creation?

Hesitate no more!!

Join the Brandstorm competition now and stand to:

Travel to Paris to compete on an international level
Win a sponsored trip to a destination of your choice up to 10,000 euros
Gain real-life marketing experience and work with various Loreal brand managers

To find out more about the competiton, visit the Loreal Brandstorm 2011 official Facebook page!